What Kinds Of Video Are Most Watched On Youtube

What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]

I don't talk nearly information technology a lot, just in the early 2000s, I built a thriving online community with thousands of members.

It had a website, a lively forum, an extensive photo gallery and, in its afterwards years, a popular YouTube channel filled with original and exclusive content. Before you lot get too impressed, it was a customs made upwards of teenage fangirls of now-renowned Bollywood actor Shahid Kapoor — only that'due south abreast the bespeak!

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At the tender age of xv, I somehow attracted and maintained an audience on YouTube – although plenty of brands and businesses with far more resource than a Compaq computer in their older brother's room fail to practice the same.

A quick Google still reveals artifacts from my fangirl past.

With over two billion users logging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. Even so, like any marketing initiative, simply uploading a video to YouTube isn't going to guarantee views, shares, likes, or success. Success comes downwardly to creating the right content.

A large part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos go viewed almost, specially by your audience.

Mediakix, an influencer marketing bureau, bankrupt downward the tiptop sixteen most popular types of videos on YouTube in a handy infographic below, merely is this the right content for marketing your concern?

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What kind of YouTube videos should I brand?

Video tin can and should be used at all stages of the marketing funnel.

Here at IMPACT, we frequently stress that clients and businesses in general start with a series of videos we telephone call The Selling 7, only the fact is, these videos are extremely bottom-of-the-funnel. They're primarily for prospects who already know you or are already in conversation with you. In other words, many make the well-nigh sense on your website or to be used in assignment selling, not actually YouTube.

Just that doesn't hateful you but forget nigh video.

As the 2nd-largest search engine in the world (behind merely its parent visitor Google), the biggest opportunity for most businesses on YouTube is getting constitute or pulling people into the top of the funnel. It'southward building sensation and, every bit detailed in They Enquire, You Answer , the best fashion to go institute past a qualified audience is through pedagogy.

🔎 Related: 5 means to ace your YouTube SEO strategy for 2021

A written report by Pew Inquiry establish that 51% of people turn to YouTube looking to larn, while 28% say they visit to pass time. With this in listen, utilise video on YouTube to address the five categories all buyers are researching when it comes to making a buy, regardless of industry, product, or service. We call these The Large 5:

1. Cost and pricing
2. Bug (theirs and yours)
3. Comparisons and versus
4. All-time-of lists (best in form, best practices)
5. Reviews

Several of the virtually popular types of YouTube videos fall right in line with these categories and the goal of building trust. But more than on that afterwards.

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Ultimately, the lesser line is to create the video that makes the most sense for your audition and brand. Address their questions, concerns and interests thoroughly and honestly in your videos on YouTube (as you would in your blog articles), and people will see you lot equally the trusted practiced they desire to work with.

The 16 most popular types of YouTube videos

1. Commentary

A commentary video is a video where someone expressions their thoughts or opinions on a particular subject.

Equally a business, you tin can use this type of YouTube video to reverberate on electric current events or developments in your manufacture or related to your offering. For example, if HubSpot made a controversial or game-changing update to its platform, someone on our team would respond by sharing how this update affects clients like ours.

2. Product review

A product review is exactly what it sounds similar — a detailed assessment of the quality and/or functioning of a product.

In these videos, people talk over a product or service they've used, what their experience was like and whether they would recommend information technology or not. YouTubers ofttimes combine this with the "unboxing" of a product, capturing their real initial reactions which can be extremely important in our experience-driven economy.

Although an unboxing may not make sense for many brands (especially B2B), reviews are 1 of The Big 5 and are probable something your buyers are looking for nigh y'all, your competitors, or something you sell.

When you honestly review a product, discussing both positives and negatives — especially ane y'all sell — viewers know that you're not just out to make coin, and begin to trust y'all. They run into that y'all want to help them make the best decision for their needs, fifty-fifty if it doesn't do good yous.

Take this instance from IMPACT client Yale Appliance:

3. How-to (Tutorial)

How-to videos are educational videos that requite viewers a visual step-by-footstep of how to accomplish a detail job. This could be anything from how to cook your favorite Indian repast or copy a celebrity makeup expect, to how to use an app integration or install your washer and dryer depending on your business.

This is some other video type that falls right in line with They Ask, You Answer. Think near what your clients are asking to do and create videos around those processes.

I dear this educational video from Guitar Centre on "How to Utilize a Guitar Pick":

Meanwhile, Purple does a wonderful job of creating product-focused, bottom-of-the-funnel how-tos like this one showing "How to Unroll Your Purple Mattress":

4. "Elevation" listing

Like to the "Bests" category in The Big 5, tiptop lists are videos where YouTubers rank or discuss their favorites in a particular category or the best examples in a particular category.

A cracking example of this video from IMPACT'south YouTube channel, where my teammate Alex Winter shares the five all-time digital marketing apps and tools:

5. Comedy

Don't lie, at present — you've definitely turned at some point to YouTube for a good laugh, or at least had a proficient express mirth at a video someone showed you lot on the platform. Looking at the popularity of YouTubers similar Liza Koshy (17.vii million subscribers) and channels like Bad Lip Reading (8.02 million subscribers), this is no surprise.

The cliche is truthful: laughter is a universal language. Incorporating relevant comedy and humor into your content can humanize your make, simply only if it suits your audience or brand. Not certain if information technology'due south correct for you? Consider testing the waters with a playful holiday video to encounter how your buyers respond, like our friends at The Weidert Group did:

Humor is one of the few types mentioned hither that is valuable at both the tiptop and bottom of the content funnel.

6. "Challenge" or meme

These are like to comedy videos except they are created in an effort to capitalize on a electric current trend or meme. Follow similar precautions when creating these for YouTube. Think about what your ideal customer will want to come across and what aligns with your brand.

seven. Reaction

Reaction videos are those where YouTubers or thought leaders respond to something relevant to their audition. These can be similar to commentary videos, used to express your unique perspective on developments in your industry or changes at your own company.

viii. Q&A

Equally They Ask, You Answer preaches, nigh of your content should be driven past buyer questions, and Q&A (or question and reply) videos tackle this head-on.

Q&A videos answer questions submitted or frequently asked past their buyers and tin can exist extremely valuable when done past thought leaders or subject matter experts at your organization. Brands can use these to tackle questions at whatsoever stage of the funnel.

9. Interview

Similar to a Q&A, interviews can be highly engaging YouTube videos centered effectually a conversation or dialogue. Use interview videos to, again, have thought leaders and experts in your organization field called-for questions from buyers or prospective buyers.

10. Docuseries

Docuseries are a series of videos following 1 detail effect or bailiwick. Maybe this could be used to tell a customer story or offer a behind-the-scenes await at your visitor's culture.

xi. Educational

Arguably any of these video types listed here can be educational! But, when we say educational in this context, we're usually referring to things that are a bit more than evergreen or fact-based. Use these videos to educate your audience on foundational topics related to your production or service.

For instance, have this video from GEICO. Regardless if you lot end up buying from GEICO or not, any insurance newbie would be able to acquire something from this video explaining what an insurance deductible is:

12. Music video

Music videos are extremely popular on YouTube as well. In fact, I'm certain information technology'south the only place almost people encounter them these days, but unless you're in the music field or feeling peculiarly creative, this may not be the all-time match for most brands.

xiii. Narrative

Narrative videos are ones that take the viewer through a story. For brands, these can manifest equally customer success stories or even sharing an educational history.

xiv. Gaming

Gaming videos, in this context, are usually recordings of individuals actually playing or sometimes reviewing a video game. These are niche to the gaming industry.

15. ASMR

ASMR (autonomous sensory meridian response) videos are a recently popular video type capturing the sounds of everyday experiences (e.yard., cutting a piece of paper with scissors). Like gaming videos, these are extremely niche and non the best lucifer for most industries.

xvi. Sport

These, as the proper noun suggests, are videos centered around competitive sports or athletic stunts. Once over again, if related to your business organisation, it can exist extremely valuable, but not something you should explore randomly.

Check out the full infographic from Mediakix below.

Source: https://www.impactplus.com/blog/most-popular-types-of-videos-on-youtube-infographic

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